ad tech machine, 2013
10' x 6' Marker on whiteboard
I drew this mural to capture the complexity of the ad tech environment. A lot of detail and delight in abstract concepts like this tend to get lost, so I tried to visually represent at least a few of the pieces that make up the monolith that is ad tech. Starting with clients and businesses trying to get their name out there, to the ad tech product serving ads and impression, all the way to users viewing the ads, I tried to provide an entertaining illustrative look at the process.